Be a Super Hero Campaign


A campaign aimed at employees to encourage participation in a blood drive held by the Red Cross at the Infosys Indianapolis Innovation hub. Participation was nearly double the target goal set by organizers. The campaign was reused for other locations. 

PROJECT ROLE: Creative Director, Designer
DELIVERABLES: Printed Poster, Buttons, Email Template, Foamcore Photobooth Cutout, Wayfinding Signage

Super Heros are typically associated with saving lives, so is the Red Cross. With bold, bright colors, and a clear, direct message, this campaign was a hit.