Context for product/service, Who is the audience, Business goals, Percieved constraints and limitations, Previous findings.
Market research: Competitor audit for pros vs cons, established conventions, and untapped opportunities for differentiation. User research: Observing users of similar products, Interviews, Focus groups, Desirability studies, Card sorting.
Lowfi rapid idea generation: Personas, Scenarios, User Journeys. Narrowing of concepts.
EVALUATE & REFINE
Midfi, Breathing life into the concepts with rapid prototyping, testing for usabillity and refinements based on the findings.
Hifi designs and interaction models, Design documentation, colaboration with dev team to ensure quality control.